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<p><br/></p><p data-first-child="" data-pid="noVWtqFB" style="margin-top: 0px; margin-bottom: 1.4em; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; white-space: normal;">2022年3月份，比亞迪正式宣布停止燃油車(chē)整車(chē)的生產(chǎn)，全力發(fā)展純電動(dòng)和插電式混動(dòng)。今年三季度，比亞迪銷(xiāo)量接近54萬(wàn)輛，坐穩(wěn)新能源汽車(chē)領(lǐng)跑者交椅。</p><p data-pid="Fd9H96Jc" style="margin-top: 1.4em; margin-bottom: 1.4em; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; white-space: normal;">在車(chē)型大賣(mài)的同時(shí)，比亞迪的渠道也在迅速擴(kuò)張，以“海洋和王朝”兩大銷(xiāo)售網(wǎng)絡(luò)并行。而身處一線(xiàn)的汽車(chē)經(jīng)銷(xiāo)商集團(tuán)，則需探索出適配于新能源汽車(chē)的渠道模式和營(yíng)銷(xiāo)服務(wù)模式，才能抓住風(fēng)口，趁勢(shì)而上。</p><p></p><figure data-size="normal" style="margin-top: 1.4em; margin-bottom: 1.4em; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; white-space: normal;"><img src="https://pic2.zhimg.com/80/v2-79c0fe05bab422712603cadf98d9fb71_720w.webp" data-caption="" data-size="normal" data-rawwidth="1343" data-rawheight="646" class="origin_image zh-lightbox-thumb lazy" width="1343" data-original="https://pic2.zhimg.com/v2-79c0fe05bab422712603cadf98d9fb71_r.jpg" data-actualsrc="https://pic2.zhimg.com/v2-79c0fe05bab422712603cadf98d9fb71_b.jpg" height="646" data-lazy-status="ok" style="display: block; margin-right: auto; margin-left: auto; height: auto; cursor: zoom-in; background-color: transparent; animation: 0.5s ease-in 0s 1 normal none running fxRichTextFadeIn;"/></figure><p></p><p data-pid="ijjaTxgf" style="margin-top: 1.4em; margin-bottom: 1.4em; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; white-space: normal;">金蝶車(chē)商悅作為專(zhuān)注為汽車(chē)行業(yè)提供數(shù)字化解決方案的服務(wù)商，自2007年起以大連中升為原型客戶(hù)，打造實(shí)現(xiàn)集團(tuán)管控一體化、業(yè)財(cái)稅一體、業(yè)務(wù)運(yùn)營(yíng)一體化、線(xiàn)上線(xiàn)下一體化的汽車(chē)經(jīng)銷(xiāo)商數(shù)字化系統(tǒng)。</p><p data-pid="XcBqLJtP" style="margin-top: 1.4em; margin-bottom: 1.4em; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; white-space: normal;">目前車(chē)商悅大中型集團(tuán)客戶(hù)突破100家，服務(wù)全國(guó)4S門(mén)店超5000家，CADA汽車(chē)經(jīng)銷(xiāo)百?gòu)?qiáng)榜中有超過(guò)40%的客戶(hù)與金蝶合作。<span style="font-weight: 600; font-synthesis: style;">歐龍汽車(chē)、東江汽車(chē)、昊城集團(tuán)、粵迪汽車(chē)、弘仁汽車(chē)、上海聯(lián)通、上海順迪、昆明海偉</span>等經(jīng)營(yíng)比亞迪品牌的經(jīng)銷(xiāo)商集團(tuán)先后與車(chē)商悅建立合作。</p><p data-pid="0A5CboZj" style="margin-top: 1.4em; margin-bottom: 1.4em; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; white-space: normal;">車(chē)商悅是經(jīng)銷(xiāo)商集團(tuán)業(yè)務(wù)管理與營(yíng)銷(xiāo)服務(wù)的數(shù)字化工具，在互聯(lián)網(wǎng)時(shí)代，新能源汽車(chē)變革之下，經(jīng)銷(xiāo)商集團(tuán)該如何借助車(chē)商悅經(jīng)營(yíng)好新能源汽車(chē)品牌？如何利用營(yíng)銷(xiāo)工具建立客戶(hù)信任，提供更好、更優(yōu)質(zhì)的服務(wù)？</p><p data-pid="Iy5ji3Xt" style="margin-top: 1.4em; margin-bottom: 1.4em; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; white-space: normal;">以比亞迪汽車(chē)多年的優(yōu)質(zhì)經(jīng)銷(xiāo)商?hào)|江汽車(chē)和弘仁汽車(chē)為例，分別<span style="font-weight: 600; font-synthesis: style;">從業(yè)務(wù)和營(yíng)銷(xiāo)</span>兩個(gè)維度，展示其數(shù)字系統(tǒng)建設(shè)的應(yīng)用與價(jià)值。</p><p></p><figure data-size="normal" style="margin-top: 1.4em; margin-bottom: 1.4em; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; white-space: normal;"><div><img src="https://pic4.zhimg.com/80/v2-a090a62823cfdd28260034c519c6084b_720w.webp" data-size="normal" data-rawwidth="1345" data-rawheight="639" class="origin_image zh-lightbox-thumb lazy" width="1345" data-original="https://pic4.zhimg.com/v2-a090a62823cfdd28260034c519c6084b_r.jpg" data-actualsrc="https://pic4.zhimg.com/v2-a090a62823cfdd28260034c519c6084b_b.jpg" height="639" data-lazy-status="ok" style="display: block; margin-right: auto; margin-left: auto; height: auto; cursor: zoom-in; background-color: transparent; animation: 0.5s ease-in 0s 1 normal none running fxRichTextFadeIn;"/></div><figcaption style="margin-top: calc(0.666667em); padding-right: 1em; padding-left: 1em; font-size: 0.9em; line-height: 1.5; text-align: center; color: rgb(153, 153, 153);">車(chē)商云</figcaption></figure><p></p><p class="ztext-empty-paragraph" style="margin-top: -0.8em; margin-bottom: -0.8em; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; white-space: normal;"><br/></p><h2 style="margin-top: calc(2.33333em); margin-bottom: calc(1.16667em); font-variant-numeric: inherit; font-variant-east-asian: inherit; font-stretch: inherit; font-size: 1.2em; line-height: 1.5; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; clear: left; font-synthesis: style; color: rgb(18, 18, 18); white-space: normal;"><span style="font-synthesis: style;">東江汽車(chē)：精細(xì)化管理</span></h2><p data-pid="kWH0zypy" style="margin-top: 1.4em; margin-bottom: 1.4em; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; white-space: normal;">東江汽車(chē)（集團(tuán)）成立于1998年，現(xiàn)有員工1600余人，在華東地區(qū)經(jīng)營(yíng) 40余家汽車(chē)4S店，主營(yíng)比亞迪、廣汽埃安、傳祺、領(lǐng)克、吉利、沃爾沃、一汽大眾、長(zhǎng)城、哈弗等眾多品牌，集團(tuán)旗下另有東江出行網(wǎng)約車(chē)品牌。</p><h3 style="margin-top: calc(1.90909em); margin-bottom: calc(1.27273em); font-variant-numeric: inherit; font-variant-east-asian: inherit; font-stretch: inherit; font-size: 1.1em; line-height: 1.5; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; clear: left; font-synthesis: style; color: rgb(18, 18, 18); white-space: normal;"><span style="font-synthesis: style;">數(shù)字建設(shè)需求與痛點(diǎn)</span></h3><ol style="margin-top: 1.4em; margin-bottom: 1.4em; width: 690px; display: table; counter-reset: ol 0; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; white-space: normal;"><li data-pid="4l3SSArO" style="list-style: none; display: table-row;"><span style="font-weight: 600; font-synthesis: style;">DMS支撐有限：</span>不支持多品牌管理，對(duì)市場(chǎng)營(yíng)銷(xiāo)方面支撐較弱；</li><li data-pid="3pIGGsj3" style="list-style: none; display: table-row;"><span style="font-weight: 600; font-synthesis: style;">數(shù)據(jù)不互通</span>：銷(xiāo)售、售后、市場(chǎng)等環(huán)節(jié)數(shù)據(jù)割裂，售后無(wú)法完全掌握車(chē)輛精品、延保等信息，增加管理負(fù)擔(dān)；</li><li data-pid="yi3XtsYe" style="list-style: none; display: table-row;"><span style="font-weight: 600; font-synthesis: style;">審批流程繁瑣：</span>以傳統(tǒng)紙質(zhì)單據(jù)為主，對(duì)審批效率、后期復(fù)核、統(tǒng)計(jì)分析等造成極大不便；</li><li data-pid="M69QOXP0" style="list-style: none; display: table-row;"><span style="font-weight: 600; font-synthesis: style;">客檔管理混亂：</span>沒(méi)有統(tǒng)一的客檔管理，客戶(hù)信息重復(fù)記錄；</li><li data-pid="CyYGpXVF" style="list-style: none; display: table-row;"><span style="font-weight: 600; font-synthesis: style;">數(shù)據(jù)處理滯后：</span>業(yè)務(wù)數(shù)據(jù)的獲取、加工、傳遞、分析均為手工處理；</li><li data-pid="i1wxoW6w" style="list-style: none; display: table-row;"><span style="font-weight: 600; font-synthesis: style;">缺乏溝通橋梁：</span>顧問(wèn)與客戶(hù)的溝通缺少官方平臺(tái)，影響專(zhuān)業(yè)服務(wù)體驗(yàn)。</li></ol><h3 style="margin-top: calc(1.90909em); margin-bottom: calc(1.27273em); font-variant-numeric: inherit; font-variant-east-asian: inherit; font-stretch: inherit; font-size: 1.1em; line-height: 1.5; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; clear: left; font-synthesis: style; color: rgb(18, 18, 18); white-space: normal;"><span style="font-synthesis: style;">解決思路</span></h3><ol style="margin-top: 1.4em; margin-bottom: 1.4em; width: 690px; display: table; counter-reset: ol 0; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; white-space: normal;"><li data-pid="evhBvruy" style="list-style: none; display: table-row;"><span style="font-weight: 600; font-synthesis: style;">搭建集團(tuán)一體化的業(yè)務(wù)管理平臺(tái)：</span>整合業(yè)務(wù)流程上下游，統(tǒng)一不同品牌間的數(shù)據(jù)口徑，制定集團(tuán)信息標(biāo)準(zhǔn)，實(shí)現(xiàn)數(shù)據(jù)共享與資源整合，提升運(yùn)營(yíng)效率；</li><li data-pid="Z3Li4ROW" style="list-style: none; display: table-row;"><span style="font-weight: 600; font-synthesis: style;">統(tǒng)一客戶(hù)檔案管理：</span>歸集客戶(hù)信息，輸出客戶(hù)畫(huà)像。在數(shù)字化營(yíng)銷(xiāo)平臺(tái)的基礎(chǔ)上，賦能業(yè)務(wù)端實(shí)現(xiàn)精細(xì)化運(yùn)營(yíng)，提升客戶(hù)服務(wù)體驗(yàn)，構(gòu)建客戶(hù)經(jīng)營(yíng)新生態(tài)；</li><li data-pid="zZgOnMZA" style="list-style: none; display: table-row;"><span style="font-weight: 600; font-synthesis: style;">業(yè)財(cái)一體化管理：</span>讓財(cái)務(wù)核算不僅從粗放到精細(xì)，降低運(yùn)營(yíng)成本，更可以反向追查業(yè)務(wù)流程，提供實(shí)時(shí)風(fēng)險(xiǎn)預(yù)警，支撐集團(tuán)決策與管控。</li></ol><p></p><figure data-size="normal" style="margin-top: 1.4em; margin-bottom: 1.4em; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; white-space: normal;"><div><img src="https://pic4.zhimg.com/80/v2-728bb41b61da8151a76bea5640dd8713_720w.webp" data-size="normal" data-rawwidth="1905" data-rawheight="980" class="origin_image zh-lightbox-thumb lazy" width="1905" data-original="https://pic4.zhimg.com/v2-728bb41b61da8151a76bea5640dd8713_r.jpg" data-actualsrc="https://pic4.zhimg.com/v2-728bb41b61da8151a76bea5640dd8713_b.jpg" height="980" data-lazy-status="ok" style="display: block; margin-right: auto; margin-left: auto; height: auto; cursor: zoom-in; background-color: transparent; animation: 0.5s ease-in 0s 1 normal none running fxRichTextFadeIn;"/></div><figcaption style="margin-top: calc(0.666667em); padding-right: 1em; padding-left: 1em; font-size: 0.9em; line-height: 1.5; text-align: center; color: rgb(153, 153, 153);">數(shù)字系統(tǒng)框架</figcaption></figure><p></p><p class="ztext-empty-paragraph" style="margin-top: -0.8em; margin-bottom: -0.8em; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; white-space: normal;"><br/></p><h3 style="margin-top: calc(1.90909em); margin-bottom: calc(1.27273em); font-variant-numeric: inherit; font-variant-east-asian: inherit; font-stretch: inherit; font-size: 1.1em; line-height: 1.5; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; clear: left; font-synthesis: style; color: rgb(18, 18, 18); white-space: normal;"><span style="font-synthesis: style;">數(shù)字化應(yīng)用價(jià)值</span></h3><p data-pid="WKYzFuAP" style="margin-top: 1.4em; margin-bottom: 1.4em; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; white-space: normal;"><span style="font-weight: 600; font-synthesis: style;">門(mén)店端，加強(qiáng)了業(yè)績(jī)管理</span></p><ul style="margin-top: 1.4em; margin-bottom: 1.4em; width: 690px; display: table; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; white-space: normal;"><li data-pid="ExzQYZhF" style="list-style: none; display: table-row;">多品牌的門(mén)店的庫(kù)存結(jié)構(gòu)優(yōu)化更便捷度</li><li data-pid="yHbt54pn" style="list-style: none; display: table-row;">潛客系統(tǒng)支持網(wǎng)銷(xiāo)、進(jìn)店等多形式，更好地落實(shí)業(yè)績(jī)管理</li><li data-pid="1wdcGOPa" style="list-style: none; display: table-row;">店總對(duì)顧問(wèn)的工作量和完成情況一目了然，及時(shí)掌握變動(dòng)</li><li data-pid="JHiA_mpT" style="list-style: none; display: table-row;">移動(dòng)化辦公，提高了服務(wù)效率</li></ul><p data-pid="fgwN5udx" style="margin-top: 1.4em; margin-bottom: 1.4em; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; white-space: normal;"><span style="font-weight: 600; font-synthesis: style;">集團(tuán)層面：業(yè)財(cái)一體數(shù)據(jù)更通透，增強(qiáng)管控</span></p><ul style="margin-top: 1.4em; margin-bottom: 1.4em; width: 690px; display: table; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; white-space: normal;"><li data-pid="buhnOqn2" style="list-style: none; display: table-row;">總部報(bào)表匯總縮減到20分鐘</li><li data-pid="7z3MAsnH" style="list-style: none; display: table-row;">集團(tuán)可實(shí)時(shí)查看店端財(cái)務(wù)數(shù)據(jù)和業(yè)務(wù)數(shù)據(jù)，便于集團(tuán)提供相應(yīng)的資源支持和服務(wù)指導(dǎo)</li><li data-pid="wDmdO59k" style="list-style: none; display: table-row;">財(cái)務(wù)從收支型財(cái)務(wù)轉(zhuǎn)變?yōu)楹怂阈拓?cái)務(wù)，工作效率提高</li></ul><p data-pid="ckXB7D7E" style="margin-top: 1.4em; margin-bottom: 1.4em; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; white-space: normal;"><span style="font-weight: 600; font-synthesis: style;">經(jīng)營(yíng)層面：提升業(yè)績(jī)轉(zhuǎn)化</span></p><ul style="margin-top: 1.4em; margin-bottom: 1.4em; width: 690px; display: table; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; white-space: normal;"><li data-pid="Rq5qQgQU" style="list-style: none; display: table-row;">通過(guò)數(shù)據(jù)，協(xié)助經(jīng)營(yíng)，讓風(fēng)險(xiǎn)降低</li><li data-pid="4NH6nPYP" style="list-style: none; display: table-row;">用數(shù)據(jù)反哺業(yè)務(wù)，優(yōu)化服務(wù)的毛利，集團(tuán)業(yè)績(jī)提升了60%.</li></ul><p data-pid="J4OkmpTe" style="margin-top: 1.4em; margin-bottom: 1.4em; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; white-space: normal;"><span style="font-weight: 600; font-synthesis: style;">服務(wù)層面：提高了客戶(hù)互動(dòng)</span></p><ul style="margin-top: 1.4em; margin-bottom: 1.4em; width: 690px; display: table; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; white-space: normal;"><li data-pid="pKpsz11A" style="list-style: none; display: table-row;">通過(guò)線(xiàn)上維修保養(yǎng)預(yù)約、救援服務(wù)，提高了進(jìn)廠(chǎng)率</li><li data-pid="UAEaPM8q" style="list-style: none; display: table-row;">車(chē)主認(rèn)證率達(dá)40%，會(huì)員可享受線(xiàn)上專(zhuān)屬積分服務(wù)，提高了互動(dòng)率</li><li data-pid="efqrbeGj" style="list-style: none; display: table-row;">線(xiàn)上的營(yíng)銷(xiāo)、優(yōu)惠券等活動(dòng)，提高了客戶(hù)轉(zhuǎn)化率</li></ul><p></p><figure data-size="normal" style="margin-top: 1.4em; margin-bottom: 1.4em; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; white-space: normal;"><div><img src="https://pic4.zhimg.com/80/v2-954b3135cd686932f9963e4a27d6e403_720w.webp" data-size="normal" data-rawwidth="1080" data-rawheight="607" class="origin_image zh-lightbox-thumb lazy" width="1080" data-original="https://pic4.zhimg.com/v2-954b3135cd686932f9963e4a27d6e403_r.jpg" data-actualsrc="https://pic4.zhimg.com/v2-954b3135cd686932f9963e4a27d6e403_b.jpg" height="607" data-lazy-status="ok" style="display: block; margin-right: auto; margin-left: auto; height: auto; cursor: zoom-in; background-color: transparent; animation: 0.5s ease-in 0s 1 normal none running fxRichTextFadeIn;"/></div><figcaption style="margin-top: calc(0.666667em); padding-right: 1em; padding-left: 1em; font-size: 0.9em; line-height: 1.5; text-align: center; color: rgb(153, 153, 153);">東江汽車(chē)比亞迪門(mén)店</figcaption></figure><p></p><h2 style="margin-top: calc(2.33333em); margin-bottom: calc(1.16667em); font-variant-numeric: inherit; font-variant-east-asian: inherit; font-stretch: inherit; font-size: 1.2em; line-height: 1.5; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; clear: left; font-synthesis: style; color: rgb(18, 18, 18); white-space: normal;"><span style="font-synthesis: style;">弘仁汽車(chē)：客戶(hù)全生命周期管理</span></h2><p data-pid="IEpj4lGW" style="margin-top: 1.4em; margin-bottom: 1.4em; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; white-space: normal;">弘仁汽車(chē)集團(tuán)已成為上海地區(qū)最大的新能源汽車(chē)經(jīng)銷(xiāo)商集團(tuán)之一，經(jīng)營(yíng)比亞迪、廣汽埃安、上汽榮威、吉利幾何等多個(gè)新能源汽車(chē)品牌，在上海在閔行、楊浦、浦東及寶山地區(qū)開(kāi)設(shè)有6個(gè)4S 店、3個(gè)城市展廳和6個(gè)商超體驗(yàn)店，并正在籌建多家城市展廳和商超體驗(yàn)店，年銷(xiāo)售額和維修產(chǎn)值達(dá)20多億元。</p><h3 style="margin-top: calc(1.90909em); margin-bottom: calc(1.27273em); font-variant-numeric: inherit; font-variant-east-asian: inherit; font-stretch: inherit; font-size: 1.1em; line-height: 1.5; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; clear: left; font-synthesis: style; color: rgb(18, 18, 18); white-space: normal;"><span style="font-synthesis: style;">數(shù)字化建設(shè)需求與痛點(diǎn)</span></h3><ul style="margin-top: 1.4em; margin-bottom: 1.4em; width: 690px; display: table; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; white-space: normal;"><li data-pid="bWDJ8f37" style="list-style: none; display: table-row;">缺少統(tǒng)一的營(yíng)銷(xiāo)服務(wù)系統(tǒng)，客戶(hù)渠道分散</li><li data-pid="Ek8Tsuaf" style="list-style: none; display: table-row;">傳統(tǒng)媒體營(yíng)銷(xiāo)成本高，線(xiàn)索轉(zhuǎn)化低</li><li data-pid="NEOQPTf0" style="list-style: none; display: table-row;">難以洞察客戶(hù)需求，主動(dòng)服務(wù)能力差</li><li data-pid="llAgyNUQ" style="list-style: none; display: table-row;">與客戶(hù)線(xiàn)上互動(dòng)少，保有客戶(hù)流失</li></ul><h3 style="margin-top: calc(1.90909em); margin-bottom: calc(1.27273em); font-variant-numeric: inherit; font-variant-east-asian: inherit; font-stretch: inherit; font-size: 1.1em; line-height: 1.5; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; clear: left; font-synthesis: style; color: rgb(18, 18, 18); white-space: normal;"><span style="font-synthesis: style;">解決思路</span></h3><p data-pid="5I3RYcDC" style="margin-top: 1.4em; margin-bottom: 1.4em; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; white-space: normal;">1、基于車(chē)商悅SCRM系統(tǒng)，結(jié)合微信公眾號(hào)、小程序商城等微信生態(tài)，實(shí)現(xiàn)從潛客引流、客戶(hù)洞察、到優(yōu)惠活動(dòng)、積分商城、自助服務(wù)的全生命周期的線(xiàn)上服務(wù)。</p><p data-pid="EDcOXno4" style="margin-top: 1.4em; margin-bottom: 1.4em; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; white-space: normal;">2、搭建了新媒體運(yùn)營(yíng)中心，以用戶(hù)運(yùn)營(yíng)組作為核心，負(fù)責(zé)策劃車(chē)主活動(dòng)、接收客戶(hù)投訴和建議；新媒體組負(fù)責(zé)撰寫(xiě)活動(dòng)文案、為客戶(hù)提供短視頻和直播介紹；業(yè)務(wù)策劃組負(fù)責(zé)經(jīng)營(yíng)社區(qū)和客戶(hù)群，為車(chē)主提供更豐富的商城服務(wù)。三個(gè)部門(mén)協(xié)同配合，共同運(yùn)營(yíng)全新的數(shù)字化服務(wù)體系。</p><p></p><figure data-size="normal" style="margin-top: 1.4em; margin-bottom: 1.4em; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; white-space: normal;"><div><img src="https://pic3.zhimg.com/80/v2-7f4e27565d5c2602306e43b3c9dbdbd2_720w.webp" data-size="normal" data-rawwidth="1450" data-rawheight="733" class="origin_image zh-lightbox-thumb lazy" width="1450" data-original="https://pic3.zhimg.com/v2-7f4e27565d5c2602306e43b3c9dbdbd2_r.jpg" data-actualsrc="https://pic3.zhimg.com/v2-7f4e27565d5c2602306e43b3c9dbdbd2_b.jpg" height="733" data-lazy-status="ok" style="display: block; margin-right: auto; margin-left: auto; height: auto; cursor: zoom-in; background-color: transparent; animation: 0.5s ease-in 0s 1 normal none running fxRichTextFadeIn;"/></div><figcaption style="margin-top: calc(0.666667em); padding-right: 1em; padding-left: 1em; font-size: 0.9em; line-height: 1.5; text-align: center; color: rgb(153, 153, 153);">數(shù)字化系統(tǒng)模塊</figcaption></figure><p></p><p class="ztext-empty-paragraph" style="margin-top: -0.8em; margin-bottom: -0.8em; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; white-space: normal;"><br/></p><h3 style="margin-top: calc(1.90909em); margin-bottom: calc(1.27273em); font-variant-numeric: inherit; font-variant-east-asian: inherit; font-stretch: inherit; font-size: 1.1em; line-height: 1.5; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; clear: left; font-synthesis: style; color: rgb(18, 18, 18); white-space: normal;"><span style="font-synthesis: style;">數(shù)字化應(yīng)用價(jià)值</span></h3><p data-pid="Wdg4RX6x" style="margin-top: 1.4em; margin-bottom: 1.4em; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; white-space: normal;"><span style="font-weight: 600; font-synthesis: style;">打造自有私域流量運(yùn)營(yíng)體系</span></p><ul style="margin-top: 1.4em; margin-bottom: 1.4em; width: 690px; display: table; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; white-space: normal;"><li data-pid="eDEeNP12" style="list-style: none; display: table-row;">基于車(chē)商悅SCRM系統(tǒng)，結(jié)合微信公眾號(hào)、小程序商城等微信生態(tài)，打造弘仁汽車(chē)的車(chē)主生態(tài)；</li><li data-pid="X_l38-xs" style="list-style: none; display: table-row;">組建新媒體運(yùn)營(yíng)中心，細(xì)化售后服務(wù)分工，提高服務(wù)質(zhì)量與客戶(hù)滿(mǎn)意度。</li></ul><p data-pid="sAJDa4AJ" style="margin-top: 1.4em; margin-bottom: 1.4em; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; white-space: normal;"><span style="font-weight: 600; font-synthesis: style;">優(yōu)化客戶(hù)線(xiàn)上線(xiàn)下服務(wù)體驗(yàn)</span></p><ul style="margin-top: 1.4em; margin-bottom: 1.4em; width: 690px; display: table; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; white-space: normal;"><li data-pid="QU2r2O4F" style="list-style: none; display: table-row;">建立集團(tuán)統(tǒng)一的客戶(hù)服務(wù)體系，打通集團(tuán)各門(mén)店的信息孤島，建立全生命周期的客戶(hù)管理；</li><li data-pid="cj8ppeTf" style="list-style: none; display: table-row;">認(rèn)證車(chē)主可在官方公眾號(hào)完成自主預(yù)約和查詢(xún)。</li></ul><p data-pid="c-Sk6QF3" style="margin-top: 1.4em; margin-bottom: 1.4em; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; white-space: normal;"><span style="font-weight: 600; font-synthesis: style;">用工具提高客戶(hù)粘性</span></p><ul style="margin-top: 1.4em; margin-bottom: 1.4em; width: 690px; display: table; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; white-space: normal;"><li data-pid="YMvtfGqZ" style="list-style: none; display: table-row;">線(xiàn)上線(xiàn)下車(chē)主活動(dòng)相結(jié)合，疫情封控期間，運(yùn)用營(yíng)銷(xiāo)工具策劃3場(chǎng)線(xiàn)上車(chē)主活動(dòng)，新增3萬(wàn)認(rèn)證車(chē)主；</li><li data-pid="1TrHmcSb" style="list-style: none; display: table-row;">通過(guò)用戶(hù)畫(huà)像、用戶(hù)標(biāo)簽、用車(chē)情況，可溫馨提醒車(chē)主生保養(yǎng)、年檢等車(chē)輛養(yǎng)護(hù)；圍繞客戶(hù)的全生命周期，設(shè)計(jì)和定制服務(wù)產(chǎn)品，提高車(chē)主的活躍度。</li></ul><p></p><figure data-size="normal" style="margin-top: 1.4em; margin-bottom: 1.4em; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; white-space: normal;"><div><img src="https://pic1.zhimg.com/80/v2-200380581ca012adfa11ff28f68c046c_720w.webp" data-size="normal" data-rawwidth="1080" data-rawheight="667" class="origin_image zh-lightbox-thumb lazy" width="1080" data-original="https://pic1.zhimg.com/v2-200380581ca012adfa11ff28f68c046c_r.jpg" data-actualsrc="https://pic1.zhimg.com/v2-200380581ca012adfa11ff28f68c046c_b.jpg" height="667" data-lazy-status="ok" style="display: block; margin-right: auto; margin-left: auto; height: auto; cursor: zoom-in; background-color: transparent; animation: 0.5s ease-in 0s 1 normal none running fxRichTextFadeIn;"/></div><figcaption style="margin-top: calc(0.666667em); padding-right: 1em; padding-left: 1em; font-size: 0.9em; line-height: 1.5; text-align: center; color: rgb(153, 153, 153);">上海弘仁汽車(chē)集團(tuán) 閔行比亞迪4S店</figcaption></figure><p></p><p class="ztext-empty-paragraph" style="margin-top: -0.8em; margin-bottom: -0.8em; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; white-space: normal;"><br/></p><h2 style="margin-top: calc(2.33333em); margin-bottom: calc(1.16667em); font-variant-numeric: inherit; font-variant-east-asian: inherit; font-stretch: inherit; font-size: 1.2em; line-height: 1.5; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; clear: left; font-synthesis: style; color: rgb(18, 18, 18); white-space: normal;"><span style="font-synthesis: style;">成為消費(fèi)者購(gòu)買(mǎi)新能源汽車(chē)的第一選擇</span></h2><p data-pid="W8jGOtzc" style="margin-top: 1.4em; margin-bottom: 1.4em; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; white-space: normal;">隨著新能源汽車(chē)的快速發(fā)展，廠(chǎng)商與經(jīng)銷(xiāo)商越來(lái)越關(guān)注客戶(hù)服務(wù)與體驗(yàn)。但需要注意的是，只有在做好集團(tuán)內(nèi)控管理的基礎(chǔ)上，打破數(shù)據(jù)孤島，建設(shè)數(shù)字化流程，才能真正實(shí)現(xiàn)高質(zhì)量的客戶(hù)服務(wù)。</p><p data-pid="_tGIzB6r" style="margin-top: 1.4em; margin-bottom: 1.4em; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; white-space: normal;">綜合眾多經(jīng)銷(xiāo)商集團(tuán)的數(shù)字化系統(tǒng)應(yīng)用經(jīng)驗(yàn)與成效來(lái)看，一套優(yōu)秀的數(shù)字化系統(tǒng)，一要滿(mǎn)足銷(xiāo)售和售后業(yè)務(wù)管理的貼合度；二要實(shí)現(xiàn)業(yè)務(wù)財(cái)務(wù)的有機(jī)整合，業(yè)財(cái)一體；三要有全面的SCRM工具，賦能私域客戶(hù)精細(xì)化運(yùn)營(yíng)。</p><p data-pid="43DI5OSe" style="margin-top: 1.4em; margin-bottom: 0px; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; white-space: normal;">系統(tǒng)不僅是助力集團(tuán)管理的工具，更可以把不同部門(mén)的管理潛力激發(fā)出來(lái)。企業(yè)需要自上而下統(tǒng)一共識(shí)，不斷改革創(chuàng)新，強(qiáng)化核心競(jìng)爭(zhēng)力，用謙虛務(wù)實(shí)的精神，才成為消費(fèi)者購(gòu)買(mǎi)新能源汽車(chē)的第一選擇！</p><p><br/></p>